Chief University Communication & Marketing Officer

Company: Mosaec
Location: Asheville
Posted on: February 2, 2025

Job Description:

Asheville, North Carolina, UNC Overview:Located in the Blue Ridge Mountains in Western North Carolina, UNC Asheville is the designated public liberal arts campus in the University of North Carolina system. UNC Asheville is nationally known for the quality of our student-centered teaching, mentoring of undergraduates in research, interdisciplinary learning, and striving to be an inclusive campus community. UNC Asheville is committed to promoting diversity and a work environment that encourages knowledge of, respect for, and the ability to engage with those of other cultures or backgrounds. Staff members are encouraged to take an active role to engage in the institution's efforts in promoting diversity and inclusion throughout the workplace. The successful candidate is expected to foster an inclusive work culture where uniqueness of beliefs, backgrounds, talents, capabilities and ways of living are respected and welcomed. Women, traditionally under-represented minorities, and people with disabilities are encouraged to apply.Classification Title:Chief University Communication and Marketing OfficerDepartment:Communication & MarketingFull-Time/Part-Time:Full-TimeMonths per Year:12 MonthsPosition Summary:The Chief Communication and Marketing Officer (CCMO) serves as the strategic leader for developing and executing an integrated marketing communications approach that elevates UNC Asheville's reputation, strengthens its brand, and drives engagement with key audiences. Reporting directly to the Chancellor and serving as a member of the senior leadership team, the CCMO will collaborate across departments to create cohesive and impactful communication and marketing strategies that align with the University's mission and goals. This role oversees all facets of communication and marketing, including media and public relations, branding, digital strategy, social media, executive and leadership communications, reputation management, and crisis communications. The CCMO is also responsible for advancing key institutional priorities through innovative strategies in content development, advertising, and audience engagement across multiple channels. As the University spokesperson, the CCMO will proactively manage UNC Asheville's narrative, fostering trust and transparency with both internal and external stakeholders. This leader will both contribute to high-quality deliverables while empowering and supervising a talented team, ensuring the consistent implementation of integrated strategies that drive measurable outcomes while positioning the University as a leader in higher education.Minimum Education/Experience/Skill:Master's degree and 6-8 years of progressively responsible experience in communication and marketing. Prior experience in higher education.Preferred Education/Experience/Skill:Master's degree in communications, public relations, marketing, business administration, journalism or related field and a minimum of five years of supervisory experience in communication and marketing, preferably in a higher education setting. Demonstrated experience in writing and editing for a wide variety of publications, including speeches, executive and leadership messaging, and University-wide print, digital and web-based communications. Experience in strengthening institutional reputation and image with primary audiences on a local, national and global level. A highly collaborative approach that supports key operational areas through data-driven, results-oriented efforts impacting strategic revenue drivers.Quick Link for Posting:7941EO/AA/ADA Employer: This position will supervise the university Communication and Marketing team.
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Keywords: Mosaec, Johnson City , Chief University Communication & Marketing Officer, Executive , Asheville, Tennessee